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Be single-use free.


In recent years, the climate change problem has escalated to the climate change crisis. Today, the world produces about 400 million tons of plastic waste every year. About half of that plastic produced is for single-use items. Single-use plastics account for 50% of all plastic produced every year worldwide*. About half of that plastic produced is for single-use items. We currently use up to 5 trillion plastic bags per year**. That’s 160,000 a second!

For decades, the single-use plastic bag has reigned as the dominant design solution for getting a purchase home. But that has come with a cost; almost all plastic bags either end up in landfills, are incinerated, or leak into the environment as trash.

Put one after another, they would go around the world 7 times... every hour. And it takes up to 1,000 years for a plastic bag to degrade. On average, a plastic shopping bag is used just 12 minutes..

By 2050, the world’s oceans could contain more plastics than fish measured by weight. Think about this. 

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Our goal is to help change the single use system to a zero waste, circular model, by creating smart design products that empower consumers and companies to kick their single use habit.  


The SmartBag is our launching product and is made to transform the single use plastic bag system into a zero waste circular one. 

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