How it all started
The world is drowning is ever more stuff we don’t really need. The name Everless is meant to embody the philosophy of minimalism. Of doing ever more with ever less. Of not only using fewer, but better things. Of freeing ourselves from the weight of the immense amount of stuff we have accumulated in our lives.
The idea for Everless was born in New York City, when founder Joost de Muinck found he had 324 plastic bags stuffed in his kitchen cabinet. He felt the call to change the way we carry our daily goods from A to B and transform the destructive single use system. So he and designer Joanna Boothman set out to create a minimalist gadget that is conscious, convenient and design-centric. This led them on a journey around the world to come up with a solution. After many prototypes and tests the SmartBag was born.